SunglassHut +
London Fashion Week


A multi-stage reveal for SunglassHut's first exclusive access look into London Fashion Week. Eight taste-makers were chosen to provide insight into the most anticipated fashion event of the year.

Agency: Critical Mass
Client: SunglassHut
Creative Direction: Andrew Lavery


After working on Oakley, I transitioned into a leadership role on the SunglassHut team at Critical Mass. I art-directed this campaign and many others, working closely with Developers to ensure quality experiences across desktop, tablet and mobile devices, as well as other Designers, Copywriters and Photographers. I worked directly with the SunglassHut Brand team in Milan and Sales team in North America to craft fresh, premium solutions to their business needs. My work on the London Fashion Week reveal comprised of three phases: a teaser announcement, an introduction to the eight celebrity London Tastemakers, and a shoppable live-coverage blog of event itself.