Inspired by thin-film interference in oil slicks, the PARKSHOW 2014 campaign mixed prismatic light and colour with menacing shadow to deliver an out-of-this-world experience.
Collaborating with stylists and photographers to research fashion trends, I worked with PARK to take high-level concepts to a campaign creative direction. From moodboarding, to art-directing photoshoots, to developing a marketing plan, I directed and designed materials for the PARKSHOW 2014 campaign. The design deliverables included postcards, posters, social media blasts, billboards, VIP invitations, tickets, seating maps and wayfinding. This campaign explored a new direction for the brand, later leading to a refreshed identity, website, and comprehensive design system.