Inspired by the new venue at the Telus Spark Science Center, the 2013 PARKLUXE campaign teased coyly at the line between science and magic, light and dark, good and evil.
With each PARK campaign I was involved in, I improved and discovered efficiencies in the design process. Collaborating with stylists and photographers to research fashion trends, I worked with PARK to take high-level concepts to a campaign creative direction. From moodboarding, to art-directing photoshoots, to developing a marketing plan, I directed and designed all the materials for the PARKLUXE 2013 campaign. The design deliverables included postcards, posters, social media blasts, billboards, VIP invitations, tickets, seating maps and wayfinding.