Oakley Global Catalog

Oakley FW16 Global Catalog

Shot in Switzerland & Los Angeles, this 660 page Oakley global catalog for Fall/Winter 2016 redefined the brand's look and feel, connecting with real athletes and real expression.

Credits
Client: Oakley
Agency: Critical Mass
Creative Direction: Andrew Lavery

Photography: Nicolas Maggio

Role
I raised my hand to lead the first customer-facing print project for Critical Mass. With a 6 week print deadline, I developed the design direction that elevated the Oakley brand. I managed a team of designers, production artists, photographers, producers and copywriters to design and refine all 660 pages of the colossal Fall & Winter 2016 Catalog.

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Over 2,500 products shot on 12 models in 8 locations. This was Oakley's first time compiling all their verticals into one catalog.

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