Calgary Stampede
2015 Annual Report

Calgary Stampede, 2015 Annual Report

Inspired by our Calgary Stampede brand refresh, the 2015 Annual Report mixed celebratory playfulness with sophisticated craft for the first fully-responsive site experience for the Stampede.

After a new client win for Critical Mass lead to shifting team responsibilities, I was asked to lead the 2015 Annual Report for the Calgary Stampede. As the sole creative on this project, I was responsible for the creative direction and design, as well as UX, content strategy and client management. Scott (the sole developer, and other half of the team) and I worked side-by-side from concept to launch, to meet our goal of delivering a great experience in the first fully-responsive website for our client. Our work was later used as the foundation for future Annual Reports.

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